VIDEO | Horacio Pagani in the US to highlight next generation

MyDrive | Pagani Automobili – San Cesario sul Panaro, Italy – Pagani Automobili today announced the appointment of real-time 3D visualisation specialist ZeroLight, as provider of Pagani’s next generation digital retail technology, which is set to enhance the way its cars are demonstrated, specified and purchased.

Horacio Pagani, founder and chief designer, Pagani Automobili said, “The ZeroLight digital retail solution is a critical addition to our vision of how the Pagani customer will discover and configure their Pagani vehicles in the future.

Customers visiting our dealerships are taken on a journey that blends the real with the virtual, where mechanical elements; carbon-fibre, paint and leather samples meet a groundbreaking digital representation of the Pagani products.


In ZeroLight we have found a partner who can tailor state-of-the-art technology to meet our unique demands of offering the highest quality virtual solution available.”

Powered by ZeroLight’s advanced car configurator solution, Pagani’s digital showroom will deliver a live and interactive 3D scene of the car that gives the customer complete freedom to explore and customise the virtual vehicle on Ultra High Definition displays located in dealerships.

The digital experience is designed to empower dealerships to offer their customers a taste of the personalisation and discovery experience available at the Pagani factory in Italy.

“There is no better showcase for the capability of ZeroLight’s car configurator technology than the automotive and design excellence of a Pagani vehicle,” said ZeroLight CEO Darren Jobling.

“Having Mr. Pagani select ZeroLight is the ultimate validation of our ability to showcase the quality and extensive customisation associated with this thought-leading automotive brand. We’re creating something very special with Pagani and I’m looking forward to demonstrating to the automotive industry a new supercar standard in car configuration.”

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