Porto Cervo plays host to Rolls-Royce summer studio

MyDrive | Rolls-Royce Motor Cars – A grand-opening party on 18 July signalled the official start of the Sardinian season and the opening of the Rolls-Royce Summer Studio at Porto Cervo, Sardinia, on the island’s stunning Costa Smeralda.

The Studio which first appeared in the summer of 2014, has rapidly made its name as a social hot-spot for the temporary inhabitants of one of the most glamorous and enduringly cool enclaves in the world. The highly contemporary space, secreted into the walls of the Prommenade Du Port has proven the perfect setting to relax after a day’s marine sojourn.

The Studio has been designed to present customers and guests with a supremely luxurious yet informal setting, more akin to a club or lounge than a traditional dealership environment.

A fleet of Rolls-Royce Phantom, Ghost and Wraith motor cars are on-hand should a guest wish to experience a test drive on the local coastal roads.

A discreetly placed Atelier has been added to allow customers to commission a Bespoke Rolls-Royce motor car should they wish.

“Our return to Porto Cervo is testament to the confidence we have in this progressive approach to engaging with our customers,” said Isobel Dando, General Manager, Future Retail, Rolls-Royce Motor Cars. “The Studio here in Sardinia and its equivalents around the world have pioneered how super-luxury brands build relationships with some of the world’s most discerning people.”

As day turns to night, the Studio effortlessly segues into the cocktail-hour destination of choice for the occupants of the super-yachts during their visit in the harbour. A series of exclusive events, reflecting Porto Cervo’s standing as a point of convergence for the worlds of art, design and super-luxury have been inaugurated with a talk and showcase by founding partners of architecture, interior and yacht design company March & White, Elliot March and James White, who offered a fascinating insight into the world of super-luxury yacht design.

Wine connoisseur and journalist Tom Harrow and his close friend and tailor to the stars Timothy Everest will co-host a series of highly anticipated events. Tom will guide guests on a journey of discovery of perfect wines for yacht cruising, whilst Tim, a British Bespoke tailor renowned for his noteworthy client list will investigate the new Bespoke Casual and New Bespoke movements.

The Studio will play host to an array of exclusive and intimate events in this spirit throughout the summer season, affirming its status as an ambient retreat for well travelled and distinguished guests. The Summer Studio will open between Saturday 18 July 2015 and Friday 18 September 2015.

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