Porsche Australia In World First

MyDrive | Porsche Australia – This week Porsche Australia has taken a great marketing idea and gone a step further. The Australian based media company oOh! Media, has designed the world’s first billboard that will recognise an approaching Porsche and display a marketing message from the company.  This is a throwback to Tom Cruise starring in the Minority Report. Tom’s character walks through a crowded shopping mall and is greeted with personalised ads tailored to him.

In a similar fashion, Porsche has now taken a closer step to this type of marketing. We’re unsure how many extra Porsche’s the company may sell but the ad certainly announces that if you want to be noticed, you need to drive a Porsche.

What’s next?

For details on Porsche Australia, click > www.porsche.com.au

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