Mazda in Frankfurt to unveil Mazda Koeru

MyDrive | Mazda UK - Hiroshima / Leverkusen. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment.

Koeru, Japanese for “exceed” or “go beyond”, is a fitting name for Mazda’s latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.

With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity.

The full line-up of Mazda’s latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda’s patented driving fun.

The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda’s press conference takes place at 13:45.

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