Lexus Wins The Intellichoice Award

My Drive – Lexus has continued its long run of success in the prestigious US-based Intellichoice awards, scooping three category victories in the 2012 Best Overall Value of the Year (BOVY) section. Intellichoice, which is part of the respected Motor Trend Automotive Group, recognised Lexus’ CT 200h and RX 350 as value leaders in their respective segments. Lexus’ new CT 200h luxury hybrid hatch won top honours in the Premium Compact Passenger Car category having only entered the market less than 12 months ago. The award for CT 200h comes off the back of it winning its class in 2011′s Australia’s Best Car awards. RX 350 gained the leading ranking in the Premium Crossover/Wagon category for the second year in succession. The Best Overall Value of the Year awards identify vehicles whose total cost of ownership is significantly lower than expected relative to their peer models, thus assisting consumers in making smarter purchase decisions.

Lexus Australia chief executive Tony Cramb said the awards were significant for the brand on all levels. “The Intellichoice awards are further endorsement of Lexus’ ability to deliver luxury motoring at excellent value,” he said. “CT 200h winning the award after just one year on the market speaks volumes about what this innovative, luxury hybrid hatch offers motorists. “RX 350′s ability to take out its category for the second year in succession demonstrates just how advanced Lexus vehicles are in offering a unique mix of comfort, advanced features and value.” The awards are backed by an in-depth, data-driven study that analyses nearly 1800 vehicles in 24 segments. Vehicles are ranked based on the whole-of-life costs over the first five years of ownership and aggregate data obtained from automotive manufacturers, the US government and third-party resources. Accumulated expenses associated with seven areas of cost ownership are taken into consideration, including repairs, insurance, depreciation, fees, fuel, financing, and insurance.

My Drive | 2011 Lexus CT 200h Luxury

My Drive | 2011 Lexus CT 200h Luxury

My Drive | 2009 Lexus RX 350 Sports

My Drive | 2009 Lexus RX 350 Sports

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