Lamborghini enters the SUV fray with the URUS

MyDrive | Automobili Lamborghini – Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer.

“The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.”

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm.

With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.

The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.

Urus: a multi-faceted personality 

The Lamborghini Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers.

Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments.

The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.

Name

As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

Power and Performance

Engine

The Lamborghini Urus sports a new front-mounted, 4.0 liter petrol V8 twin-turbo aluminum engine. The choice of a turbo engine, the first in a Lamborghini, reflects the desired usage range of the Urus. Especially in off-road conditions a high level of torque at low revs is necessary and can be guaranteed only by such an engine, providing optimal engine responsiveness and efficiency.

Delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Urus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Urus is the SUV with the best weight-to-power ratio at 3.38 kg/hp.

The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and reaches a top speed of 305 km/h. Braking is no less impressive: the Urus decelerates from 100 km/h to 0 in 33,7 m.

The compact engine optimizes the car’s center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured. The twin-scroll turbochargers run in parallel, providing maximum power in full-load conditions.

This reduces turbo lag and ensures maximum torque and smooth provision of power throughout the torque curve, even at low speeds. Two separate exhaust flows complement the cylinder firing sequence by eliminating cross-interference in the exhaust gas cycle.

With a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function.

Transmission and gearbox 

The Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears.

A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, with an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured.

Lamborghini four-wheel drive and torque vectoring: optimizing driving dynamics

The Lamborghini Urus’ four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road.

Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction.

The Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip.

Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving.

In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive.

In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.

Rear-wheel steering

The Lamborghini Urus adopts the rear-wheel steering introduced in the Aventador S over the whole speed range.

The rear steering angle varies up to +/- 3.0 degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering), effectively shortening the wheelbase up to 600 mm for increased agility and a reduced turning circle for increased maneuverability.

At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), elongating the wheelbase up to 600 mm for increased stability and ride comfort as well as optimum driving dynamics.

Lamborghini DNA

The emotive Lamborghini sound and feel

A 360-degree approach to engine, exhaust system and chassis ensures daily usability with the reduction of unwanted mechanical noise, while maintaining the emotive Lamborghini driving experience and inimitable Lamborghini sound.

Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Urus produces a more guttural, sporty sound and chassis feedback.

The Tamburo – Lamborghini driving dynamics control

The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers’ preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).

In STRADA mode the height adapts according to speed to enhance comfort, while in SPORT the Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented with roll at a minimum.

In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, with anti-roll bars providing independent asymmetric movement during cornering to ensure optimal traction.

The electromechanical active roll stabilization system is being used for the first time in a Lamborghini.

The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive steering.

The Urus’ specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line.

The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.

Exterior design

The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.

The Urus is a Lamborghini with luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position.

The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic.

The proud, low front is underlined by the substantial front fender: the Urus is the most powerful SUV available.

Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car’s aerodynamic efficiency and exceptional performance.

The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.

Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy.

The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar, are emotive of Lamborghini models including the Huracán and accent the Urus’ super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21″ to 23″: the largest in the segment.

The rear of the Urus sports the complex, powerful lines typical of a Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens at the base of the roof panel in the style of Lamborghini models including the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes.

When viewed from above, the Urus’ pronounced front and rear fenders are set off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The rear door lines incorporate both concave and convex lines, giving the Urus its pinched waist before dynamic expansion out to its broad, muscular rear.

Chassis and suspension

The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency.

At a curb weight of less than 2,200 kg, Lamborghini’s team of designers and R&D engineers focused on weight reduction throughout the car’s chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions.

The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.

The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell.

The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic.

The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum).

Brakes and wheels

The Urus’ braking system is commensurate with its super sports car performance, ensuring high thermal resistance and accommodating frequent and heavy braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With virtually no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments.

Wheel options range from 21″ to 23″, fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus and with widths varying between front and rear to enhance stability and sportive driving behavior.

Color and trim

Luxury Italian style and craftsmanship resonate through the Urus. Its ergonomic cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood.

Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors.

Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required.

The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative.

An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing.

Price and market delivery

The first customers will take delivery of the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows:

Europe: EUR 171,429.00 (suggested retail price, taxes excluded)

Italy: EUR 168,852.00 (suggested retail price, taxes excluded)

UK: GBP 131,500.00 (suggested retail price, taxes excluded)

USA: USD 200,000.00 (suggested retail price, VAT/GST excluded)

China: RMB 3,130,000.00 (suggested retail price, taxes included)

Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded)

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