Ford Motor Company UK | Ford Driving Skills for Life Program
Article and Images by | Jarrod Moore
MyDrive | Ford Motor Company UK last weekend launched their annual ‘Ford Driving Skills for Life’ program for the third year in a row which took place this year at the indoor ExCel Exhibition Centre in London.
The in-depth driving program concentrates on young drivers aged 18 to 25 with the aim of teaching them valuable defensive driving skills like car control, emergency braking and general driver awareness.
The successful free program originated with Ford Motor Company in the United States ten years ago with the program now being adopted by France and the United Kingdom with Romania and Turkey joining recently.
Ford UK has witnessed the popularity of the program each year with a record number of young British drivers signing up for this year’s event.
To highlight the real risks of operating a vehicle whilst under the influence of alcohol and drugs, Ford UK in partnership with Meyer-Hentschel Institute in Germany, developed two suits to simulate how these elements affect your ability to drive.
Throughout the three hour course, each driver is given a number of tasks to complete with and without the simulators.
Kicking a goal in the ‘Drunk Soccer Arena’ seemed an easy task for most until the simulator suit is put on which inhibits movement and vision.
The drug driving simulator suit is just as restrictive requiring the students to wear a pair of glasses with LED lights and headphones that simulated ringing in the ears and a glove that would continually make their hand twitch.
The dangers of using a mobile phone whilst driving are well documented and are put to the test with the young drivers being asked by their instructors to text and check social media as they navigate the tight twisty track without knocking any cones over.
Images by | Jarrod Moore
Mr. Andy Barratt, Chairman and Managing Director for Ford Motor Company UK was keen to point out their proactive approach to teach young drivers by introducing drivers to situations in a controlled environment. Skills learned from the program will provide drivers with the knowledge of how their car might react in an emergency situation and what they should do if they were ever to encounter a similar situation out on the road.
Mr. Barratt also added that the British Government is interested in the outcome of the program and how it could be rolled out to assist young drivers in the future.
Similarly in Australia, the Government does not require any form of driver training in order to receive a driving licence.
Programs like ‘Driving Skills for Life’ by Ford provide the right level of training and framework to help educate drivers that are most at risk of being involved in a major road incident which could result in injury or worse.
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For details on the Ford of Britain, click > www.ford.co.uk
For details on the ‘Driving Skills for Life’ program, click > www.forddsfl.co.uk
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