CASIO and Toro Rosso Releases New EDIFICE Smart Watch

MyDrive | CASIO // Toro Rosso – The relationship between luxury brands and motorsport continues to flourish with Casio continuing its unique partnership with Formula 1 team, Scuderia Toro Rosso.

Today Casio with Scuderia Toro Rosso announced a brand new addition to the EDIFICE line of metal sport watches, which combine dynamic design with advanced technology. The new EDIFICE Scuderia Toro Rosso Limited Edition, EQB-800TR is a true motorsport chronograph.

The new models were unveiled at an official press conference at the iconic Spa-Francorchamps circuit ahead of the 2017 Belgian Grand Prix.

The event also featured a Casio EDIFICE Simulator Challenge between our drivers Carlos Sainz and Daniil Kvyat at “The Myth” venue in the Ardennes Mountains.

The EQB-800TR is based on the latest EDIFICE model, Race Lap Chronograph EQB-800, and draws inspiration from the partnership with Scuderia Toro Rosso. Following interviews with members of our racing team, and taking cues from our race cars, the unique model was created with special details including those on the exterior and dial.

The bezel has a double-layer design and is made of carbon fibre, which is found in most parts of a race car. The watch has excellent sporty detailing. In addition, a Heat Gradation IP technique was used to produce the vividly distinct multi-colour effect on the lower layer of the bezel and on the edges of the inset dials.

CASIO at BASELWORLD 2017 > Click HERE

This design feature was motivated by the metal exhaust pipe of an actual race car, which is colourized by the high heat generated during racing. The glass employs sapphire crystal, while the band is made from CORDURA® fabric and leather, which is stronger than ordinary nylon fabric.

Our team logo has been emblazoned on the back plate and carbon fibre band loop, while the partnership logo is found on the packaging, giving it a special feeling suitable for an exceptional model.

As with the base model, the EQB-800TR features Target Time Indicator, which starts a countdown 10 seconds before reaching the target lap time. Also, by uploading recorded lap times from the watch to a paired smartphone, the data can be viewed as a list or graph. This partnership model not only conveys a strong motor sports feel, but also has plenty of practical functions.

The second models from the Limited Edition are the EFR-557TR/EFR-557TRP also featuring carbon fibre dial and heat gradation. Additionally, Casio also released the new Smartphone link model, the EQB-800.

The unique timepieces are all inspired by Casio’s partnership with us and are at the heart of the EDIFICE brand concept of “Speed and Intelligence”.

In January of 2016, Casio became a Scuderia Toro Rosso official partner. Casio believes the team’s youthful dynamism and passionate pursuit of speed and technological innovation, make Scuderia Toro Rosso a perfect match for the EDIFICE brand.

“The 2017 versions of our EDIFICE Scuderia Toro Rosso Limited Edition range are born out of our strong collaboration with Scuderia Toro Rosso,” said Mr Shigenori Ito, Senior Executive Managing Officer of Casio.

“The Formula One TM design signatures such as the carbon fibre bezel and the striking heat gradation colourisation are unmistakably inspired by our partnership. Since we share the common traits of performance and technology with Scuderia Toro Rosso, it was natural that we developed a function such as Target Time Indicator for the EQB-800TR which stands proud as a true motorsport chronograph.”

Scuderia Toro Rosso Team Principal, Franz Tost said the team was closely involved in the latest Limited Edition range. “Our team members were sought for their opinion on the styling of the new range. We assisted the Casio EDIFICE R&D engineers by providing access to the race team garage to see for themselves how the exhaust system produces the heat gradation effect,” he said.

“In our business, time and technology are critical, so having a partner like Casio who are equally focussed on those elements in the design and functionality of the Scuderia Toro Rosso Limited Edition watches, has led to a fruitful collaboration between us on the very latest range.”

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